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Use our digital marketing strategy template integrated across the RACE Framework to scheme also get ahead in your digital marketing
We the whole amount know the old saying “if you fail to plan, you are arrangement to fail”, but when it comes to digital marketing, this really is the case. It has never been extra important than it is at the moment to create a digital marketing strategy template therefore you can plan, manage also optimize your online activities.
Today, digital media is essential when it comes to sweeping leads also sales, meaning marketers miss to understand how best to engage also change online audiences. Despite this, our research shows that many businesses stationary don’t have a digital marketing plan.
As a result, companies are missing out on top of the benefits about having a digital marketing scheme integrated into their overall marketing scheme or while a separate roadmap for digital transformation. At a time when marketers are increasingly hungry for guidance, this isn’t a great position to be in.
If you're looking for a marketing strategy to reach also get extra customers, why not book a free consultation to boot off your strategic planning? Identify your problems, also discuss solutions that work for your business. Find out extra about the RACE Framework, also integrated marketing strategy tools covered in this blog. Book in your call to get started today.
Start arrangement before tomorrow with our free digital marketing strategy template
Our PDF digital marketing scheme template determination take you via the whole amount about the essential online marketing activities that you miss to work on top of in order to bring a cohesive also successful strategy.
Ultimately, the goal about this template is to enable you to create detailed also actionable digital marketing plans that are based on top of your KPIs also current performance. Having a scheme that integrates different channels, campaigning also actions is extra likely to bring success, but you miss to document it first.
To admission the template, simply also enjoy our range about free resources, the whole amount about which are designed to back you grow your marketing skills also get results.
Strategic marketing arrangement for your business
The template determination be beneficial if you’re involved in arrangement also developing the direction that digital marketing is going for your business or for clients. This means it can be beneficial for:
- Company owners also directors
- Managers who are responsible for increasing how much digital channels contribute to their company
- Heads about marketing, such a Chief Marketing Officer, VP about Marketing, Chief Customer Officer also Marketing Director
- Consultants about business account managers
It is structured around our RACE Framework, allowing you to assess what key marketing activities you miss to consider for every single part about RACE. This determination give your scheme structure also ensure you finally refer the whole amount marketing arrangement back to RACE therefore you don’t go wide of any opportunities.
The RACE Framework
We’ve structured the template around the RACE Framework in order to provide a arrangement system that covers the whole amount the important areas about digital marketing arrangement across the customer lifecycle.
We go into extra detail about in our helpful breakdown.
The RACE Framework also the arrangement template both reference a simplified version about . We utilize this because it’s a really great framework that is simple, memorable also logical, meaning it can benefit you in your daily marketing planning.
The simplified version about SOSTAC® that we cover in the template is:
- Opportunity: Review the current contribution about digital channels to your business by refining dashboards also set future objectives that are based on top of an in-depth marketplace review.
- Strategy: Create an overall digital channel strategy or a specific strategy that is focused on top of customer acquisition (Reach), Conversion (Act also Convert) also customer retention also loyalty (long-terms engagement).
- Action: Details about specific campaigning to implement the strategy such while arrangement also integrating content marketing, SEO, social media also mail into marketing campaigns.
We utilize this simplified approach to SOSTAC® while we’ve found – via our collective knowledge in creating many different digital marketing plans – that it shop best when you set objectives for digital marketing activities while part about the process about reviewing living performance also reviewing the KPIs you utilize for control. It can also be difficult to separate therefore this approach takes that into account.
Learn extra about using the RACE Framework to scheme your marketing activities by downloading our free digital marketing scheme template, integrated across the 5 stages about RACE planning.
Download our Free Resource – Free digital marketing scheme template
This popular digital marketing strategy template determination give you a structure for applying the RACE Framework to back you rapidly create an integrated digital marketing scheme for your business.
Access the
Our RACE Practical Digital Strategy Learning Path
If you're arrangement your digital marketing strategy also looking to accelerate your businesses' growth, we recommend accessing our .
This dedicated strategic arrangement Learning Path guides you via a step-by-step process to plan, manage also optimize your marketing, proven to drive growth for your business at every stage about the customer lifecycle.
Find out extra about how our for Business Members can transform your marketing strategy to get also retain extra customers.
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Free Digital marketing strategy template - free planning tool | Smart Insights Publication
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